marketing planing

Marketing planning is probably the most efficient instrument of development and realization of an enterprise’s marketing policy.

We want to emphasize that a marketing plan is not just a formal document, it is a flexible tool designed to facilitate the achievement of a certain enterprise’s marketing goals.

There is no standard form of a marketing plan. In every case it depends on peculiarities of an enterprise, product, competition characteristics and other factors.

Typical marketing plan structure designed by SPco specialists include:

• overview
• tasks and goals determination
• market research
• product benchmarking
• competition analysis
• strategy development
• elaboration of schedule and implementation scheme
• control tools elaboration

Such an approach has proved its efficiency in numerous projects developed by Sale Price Co.